Develop an initial budget for your plan

Prepare a 15- to 20-slide Microsoft® PowerPoint® presentation illustrating your promotional strategy.

Compile the information presented in your previous papers.

Include the following in the presentation:

• Explain your promotional strategy for your product or service.

• Include how you will use at least three of the following elements:

o Advertising

o Public relations

o Digital marketing, including social media

o Sales promotion

o Direct marketing

o Event marketing

o Outdoor

• Develop an initial budget for your plan.

• Prepare a pie chart showing the dollars/percentages budgeted for each included marketing activity for the first year.

• Provide justification for your choices.

• Explain the evaluation and control methods you will use to measure the success of your plan.

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Marketing Management: Develop an initial budget for your plan
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