Assignment: Entrepreneurship "Company Research Paper"
Invent an entrepreneurial company and research it; develop financial pro forma; do an executive summary and elevator speech; and, as the capstone of the project, develop an exciting presentation for investors. This assignment is your project proposal. You will propose the company to be formed, provide preliminary information about it, and discuss how you will research its viability and strategy.
Write a paper on the new enterprise that addresses at least the following seven sections:
• Company & Product
• Description
• Industry
• Customer
• Competitor Analysis
• Marketing Plan Research
• Primary and Secondary Research
Make sure paper body starts with a summary where there is a statement of thesis (overview of the points to be made), continues with a discussion (or specific answers to specific questions), and ends with a conclusion. The seven specific sections should be annotated and have specific answers.
All papers should be written in the third person (he, he, it, and they). Make every effort not to shift to second person (you, your) as in, "When starting a company you need money." Try to avoid shifting to the first person (I, we) as well. It is distracting to the reader and bad style to shift persons in a paper-students often do it in the middle of a sentence.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.