Develop a plan to audit the communication effectiveness of your company. How would you go about this? What kinds of messages should be analyzed? How could you assess how understandable the messages are for your customers? What are some ways you could make the messages even clearer? What are some other media not being fully used that could exceed customer expectations? (Remember: Media are not all electronic. Some very old-fashioned media, such as personal visits, conversations, or letters, can have a significant impact.)