Develop a plan for ongoing customer relationships


Problem:

You are the vice president of sales for Apple and for the product iPhone 4, You have been asked to prepare a sales plan for the CEO. You have learned that your product life cycle has changed and is in the maturity phase. Given this fact, write one paragraph including:

* Develop a plan for ongoing customer relationships and evaluate what incremental opportunities are available.

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Marketing Management: Develop a plan for ongoing customer relationships
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