If you were to develop a marketing plan for an existing company, which company would you choose and why? For instance, if you were picking Starbucks, what would be a new marketing plan that they could use?
I am looking for 3-4 cited paragraphs about an existing product/service that would be worthy of a good marketing plan (not a business plan).
This is not an assignment, rather it is more or less an abstract to help develop a bigger project down the line. Just looking for your input into what would be a good company with a product or service that would be worthy of further exploration down the line... and why.