ASSIGNMENT: Financial and Operational Analysis
By successfully completing this assignment, you will demonstrate your proficiency in the following course competencies and assignment criteria:
Competency 1: Develop a feasibility analysis for an entrepreneurial venture.
Analyze gathered information pertaining to the operating environment of a business. Analyze cost, revenues, and profitability for a business venture.
Analyze the importance of planning.
Competency 2: Communicate in a manner that is professional and consistent with expectations for members of the business professions.
Communicate in a manner that is professional and consistent with expectations for members of the business professions.
Description
Prepare the financial ratios for J.C. Penney Company, Inc. (JCP) for the years indicated. Calculate the required financial ratios and reference them in your analysis. Including the following:
Prepare the financial ratios for the calendar years of 2011, 2012, and 2013. Use the JCP financial documents (balance sheets and income statements) linked in the Resources.
Comment on the differences between J.C. Penney's ratios and the industry averages. Determine the trends evident in the financial statements.
Write a three-page memo divided into the following sections: Liquidity.
Asset management.
Long-term debt-paying ability. Profitability.
Describe the financial problems J.C. Penney currently faces in each area. Determine possible causes of each problem. Propose actions that J.C. Penney should take to prevent further financial losses. Analyze the importance of using these financial ratios and statements to plan actions that would address potential problems.
Your paper should follow a logical structure and be evidence based. Use the MEAL Plan structure (see Resources) to help guide the organization to your paper.
• Main ideas: Present the main points or ideas that you are making in this paper.
• Evidence: Give us a reason to believe you. Support your reasons with evidence. Acknowledge other view points and respond to them (Booth, Colomb, & Williams, 2009).
• Analysis: Identify the component parts of the articles cited. Identify patterns or themes in the articles reviewed. Use data and information from others to support your main points and ideas.
• Link: Synthesize what you have learned. Integrate and combine ideas from your source articles into a new whole containing your own ideas.
References
Booth, W. C., Colomb, G. G., & Williams, J. M. (20C0r9a)f.t of research (3rd ed.). Chicago, IL: University of Chicago Press.
You may use your suggested reading materials as supporting resources as well as reputable sources you find through your own research. The Financial Ratio Chart (see Resources) is particularly recommended for assistance with your calculations.
Note: You will be submitting two documents for this assignment:
1. Completed financial ratios table for J.C. Penny Company, Inc.
2. The three-page memo.
Refer to the Financial and Operational Analysis Scoring Guide to ensure that you meet the grading criteria for this assignment.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.
Attachment:- Income-States-2011-2013.rar