Develop a better understanding of how firms make target marketing decisions. The project focuses on the market for women's beauty-care products.
1. Gather ideas about different dimensions useful for segmenting the women's beauty products market. You may use your own ideas, but you probably will also want to examine advertising and other marketing communications developed by different beauty care brands.
2. Based on the dimensions for market segmentation that you have identified, develop a questionnaire and conduct a survey of consumers. You will have to decide which questions should be asked and which consumers should be surveyed.
3. Analyze the data from your research and identify the different potential segments.
4. Develop segment profiles that describe each potential segment.
5. Generate several ideas for how the marketing strategy might be different for each segment based on the profiles. Develop a presentation (or write a report) outlining your ideas, your research, your findings, and your marketing strategy recommendations.