Assignment :
Following this assignment description is a web link for Unilever's "Sustainable Living" page. Spend some time exploring this site and its contents. Try to discern substantive elements of this site. Once you have accomplished that, scroll down to about midway of the page, you will find a link to the "Unilever Sustainable Living Plan." Please explore the site as much as you need.
Develop a 500 word, double-spaced essay in which you provide an overview of the activities and initiatives of Unilever's sustainability efforts. Write this report as if you are providing information to a task force within a second company interested in pursuing a sustainability policy and who wishes to learn more about Unilever's efforts to initiate their own program. Be thorough but succint. Make sure you substantiate your position.
This assignment will not only be graded on its completeness, but the strength of your analysis and the information you have chosen with which to support that argument. BE SURE to appropriately cite in-text citations and identify your references. Attach your completed assignment as a PDF file. Do not post it in the drop box window.
The link for that is below : https://www.unilever.com/sustainable-living/
Discussion Question :
Read "Beyond Corporate Responsibility: Social Innovation and Sustainable Development as Drivers of Business Growth" on page 513 by Patrick Cescau, Group Chief Executive of Unilever. This text came from a speech Mr. Cescau gave to MBA students at INSEAD, one of Europe's most prestigious graduate schools.
After reflecting on this reading, and the QPE Assignment you completed earlier, develop a 500 word or less statement whether you or not you believe Unilever continues to follow Mr. Cescau's sustainability position. In your post, provide a qualified opinion on whether you believe Unilever is truly pursing a "Triple Bottom Line" or is it just superficial hype.