Determining the projects involving consumer products


Assignment:

Selecting R&D projects. The Northeast Communications Company (NCC) is contemplating a research and development program encompassing 8 major projects. The company is constrained from embarking on all of the projects by the number of available scientists (40 and the budget available for project expenses ($300000). The following table shows the resource requirements and the estimated profit for each project.

Project

Expense
(000)

Scientists
requked

Profit
(000)

1

60

7

36

2

110

9

82

3

53

8

29

4

47

4

16

5

92

7

56

6

85

6

61

7

73

8

48

8

65

5

41

a. What is the maximum profit, and which projects should be selected?

b. Suppose that management determines that projects 2 and 5 are mutually exclusive. What is the revised project list and maximum profit?

c. Suppose management also decides to undertake at least two of the projects involving consumer products (5.6 7 8) What is the revised project list and maximum profit?

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Marketing Management: Determining the projects involving consumer products
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