Determine the target customer and target market segmentation


 Discussion

"Noble Action, Sacred Call, or Desire" Please respond to the following:

Explain whether or not you think Siddhartha Gautama's quest to find enlightenment falls under the category of noble action, sacred call, or desire. Discuss how his decision to leave his
family would be received in today's culture.

Discussion Question

Target Market Segmentation

• Review the following two (2) automotive advertisements. Determine the target customer/market(s) that the vehicles in each of these ads would appeal to. In your post, give information about each target group. It could include information related to age, lifestyle values, attitudes, wants and needs, gender, age, number of kids, education income, stage in the household lifecycle, geographic location (urban vs. rural, etc.), or risk orientation, etc.

• Next, come up with a brief marketing pitch (two to three (2-3) sentences) to persuade the target customer that the vehicle is right for him/her.

• Be sure to make at least 2 substantial postings to earn full credit.

Attachment:- assignment.rar

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Marketing Management: Determine the target customer and target market segmentation
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