Assignment 1: Create an Instagram Campaign
Instagram is an online mobile photo-sharing, video-sharing, and social networking service that enables its users to take pictures and videos. Refer to Instagram website, for more information about Instagram.
Imagine that you work for the marketing department in a midsized company. As one of the company's new marketing initiatives, your supervisor has asked you to design a contest of an Instagram campaign in order to get more photos from the campaign participants.
Note: You may create and / or assume all necessary assumptions needed for the completion of this assignment.
Write a three to five page paper in which you:
1. Select one product that you would like to utilize for the Instagram Campaign. Specify the main reasons why the company would benefit from using this product for the campaign.
2. Specify the main purpose of the Instagram campaign for the company regarding its social media marketing. Next, define the main target market information (i.e., demographic information, psychographic information, and the need that the Instagram will address for the target market) for the Instagram campaign.
3. Design the main contest of the Instagram campaign for the participants including the main purpose of the contest, the key rules of engagement for success, the main incentives for the winner(s), and an example entry picture or a description of an example entry picture.
4. Determine the metrics that you would use to monitor the progress of your campaign. Provide a rationale for your response.
5. Appraise the overall benefits of the company using an Instagram campaign as an active marketing strategy for the selected product regarding its marketing strategy.
6. Compare and contrast the fundamental differences between active marketing and passive marketing. Next, provide a scenario or example in which using a passive marketing strategy would bring benefit to this company. Provide a rationale for your response.
7. Apply social media marketing skills and be creative with the formatting (e.g., font color, size, layout, etc.) Note:Make sure the font size is not larger than 18.
8. Use at least three quality academic resources. Note: Wikipedia does not qualify as an academic resource.
The specific course learning outcomes associated with this assignment are:
• Assess the steps of finding the target audience in order to improve business strategies and audience interaction online.
• Examine the rules of engagement for success in social media marketing and compare the fundamental differences between passive verses active marketing.
• Assess the benefits of online video sharing and photo sharing, determine how you can control user generated content, and analyze how to utilize them to develop an effective marketing strategy.
• Use technology and information resources to research issues in social media marketing.
• Write clearly and concisely about social media marketing using proper writing mechanics.
Assignment 2: Create a Video Marketing Campaign
Use the Internet to select a small company that sells products that would lend themselves to being demonstrated in "How To" videos. Next, imagine that the company has hired you to create the "How To" video for its Website. The company also asked you to generate a video marketing campaign in order to better introduce the products and increase business sales.
Write a two to three page paper in which you:
1. Describe the company and its main products. Specify the main benefits of the products and why customers should prefer the products over the competition.
2. Propose the main content of the "How To" series that you will create for the company. Provide a rationale for your response.
3. Determine the main social media communities that the company is currently leveraging in terms of the followers within the target market. Next, suggest one way in which you can increase online community involvement by encouraging submission of "How To" videos from the followers. Provide a rationale for your response.
4. Determine the metrics that you would use to monitor the progress of the campaign. Provide a rationale for your response.
5. Analyze the main pros and cons of developing online video as related to the effectiveness of marketing strategy for this company. Justify your response.
6. Apply social media marketing skills and be creative with the formatting (e.g., font color, size, layout, etc.). Note: Make sure the font size is not larger than 18.
7. Use at least three quality academic resources. Note: Wikipedia does not qualify as an academic resource.
The specific course learning outcomes associated with this assignment are:
• Assess the benefits of online video sharing and photo sharing, determine how you can control user generated content, and analyze how to utilize them to develop an effective marketing strategy.
• Determine the key elements of developing an effective social media marketing plan and choose questions to help evaluate a social media marketing plan.
• Use technology and information resources to research issues in social media marketing.
• Write clearly and concisely about social media marketing using proper writing mechanics.
Assignment 3: Track a Company's Social Media Content
Refer to Figure 15.19 "Content Creation Tactics for XYZ Coffee Company", located on page 341 of your textbook. Select a company of your choice that uses multiple forms of social media for its marketing strategy.
Write a five to seven page paper in which you:
1. Describe the selected company including but not limited to its size, industry, main products / services and target market, and objectives.
2. Create an inventory of the company's existing social media platforms including name, type, and general description for each platform. Next, determine each platform's main purpose and analyze the main role and influence that each platform has on this company's marketing strategy.
3. Examine how each social media platform fits in the social media marketing strategy / plan in order to generate business for the company. Examine the main pros and cons of each platform regarding the company's marketing strategy. Justify your response.
4. Determine the type of social media platform that received the most activity both from the audience and within the company. Next, determine the type of social media that has the most positive influence regarding the company's market strategy. Provide a rationale for your response.
5. Propose one overall strategy for the company's social media campaign in order to leverage the content to increase more customer usage. Provide a rationale for your response.
6. Examine the company's mobile computing technology within its marketing strategy. Next, suggest how you would use mobile computing for the company's marketing. Provide a rationale for your suggestion.
7. Use at least three quality academic resources. Note: Wikipedia does not qualify as an academic resource.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.
The specific course learning outcomes associated with this assignment are:
• Appraise social media marketing to determine the value to marketing plans.
• Examine the factors in a social media plan cycle in order to create social media strategies.
• Evaluate how inline publishing methods (e.g., webinars, podcasts, white papers, articles, and eBooks, etc.) fit in a social media marketing plan to generate business.
• Defend the pros and cons of marketing with social networks.
• Examine the different types of social media networks (e.g., microblogs, discussion boards, social news sites, and Q&A sites), and analyze how to integrate these tools into a social media marketing campaign.
• Interpret social media challenges with mobile computing and marketing, and speculate the future trends.
• Determine the key elements of developing an effective social media marketing plan and choose questions to help evaluate a social media marketing plan.
• Use technology and information resources to research issues in social media marketing.
• Write clearly and concisely about social media marketing using proper writing mechanics.