Determine one segmentation variable, Other Management

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Determine one segmentation variable

Discussion:

"Segmentation" Please respond to the following:

• Determine one segmentation variable by which you will collect research data for a product that you wish to market and sell online. Include all of the factors and characteristics you will consider under the selected variable. Provide a rationale for the selection of the variable, and the related factors and characteristics.

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Other Management: Determine one segmentation variable

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Other Management: Determine one segmentation variable

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