Discussion: Health Service Marketing
• Referring to the same novel health care product or service you came up, determine how you would assess demand for and the cost to produce your product or deliver your service and establish a price. Provide a rationale to support your response.
• Describe a situation that would require you to adapt the price of your product or service. Consider the impact of government and private payers on your pricing strategies. Provide specific examples to support your response.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.