Questions for Discussion
I. Determine the three cities in the United States to host the matches during the cricket tour. What can be done in each market to engage local sports fans? How would you locate and communi¬cate with fans from cricket-playing countries living in these markets? Would there be a benefit to engaging in a community-minded project while in each market? If so, what types of projects would you pursue and why? How would you go about gathering information from cricket fans in each local market for future communications purposes?
2. In order to make a national "splash' your bosses want you plan a press conference in New York City upon the cricket team's arrival. Where would you plan the press conference? League officials and the players are unfamiliar with the U.S. sports press. Prepare a background sheet with brief information on some national outlets likely to attend the press conference. What key messages will you craft and share with league officials and players? What kinds of questions will the media likely ask the officials and players? What other national media opportunities might you pursue while the teams are in New York?
3. Upon the conclusion of the series, you must sustain your superb efforts by creating and Imple¬menting an ongoing communications program during the cricket season. Relying heavily on the Internet as the main medium of communications, what types of communications elements will your plan include? Consider your main goals to promote merchandise sales, keep fans up to date on scores, player features, standings, and live and on-demand Web viewing of matches and highlights.
Attachment:- Cricket.rar