Joe Peterson is the founder and majority shareholder of Zipali, Inc.,wholesaler of chemicals. Joe started the business in his home a few years ago. For the most part, Joe has been able to manage his company quite well. For the first few years he grew his company, but cash requirements caused by expansion and increased demand for his product has forced Joe to re-think his current day to day planning activities.
More importantly, Joe is considering taking on some investors and/or taking a loan from the bank with which he has been working. He has been somewhat concerned by his lack of cash forecasting. He is convinced that he needs to do some cash budgeting, but has neither the time nor the desire to put serious effort into this project.