Problem 1) Test marketing cost are usually low.
True or False
Problem 2) _____reverse(s) the usual process of the first designing a new product determining it cost and then asking, "Can we sell it for that".
A) Target costing (B) Variable cost (C) Fixed cost (D) value pricing
Problem 3) According to the text the best positioning strategy is to de-emphasize_____ and use other marketing mix tools to create_____.
A) Target costing (B) Variable cost (C) Fixed cost (D) Value pricing
Problem 4) Dynamic pricing is charging different prices, depending on individual customers and situations
A) True or False
Problem 5) A marketing channel that has no intermediary level is called a(n)______.
A) indirect marketing channel (B)franchise (C) channel level (D) direct marketing channel
Problem 6) Stocking the product in as many outlets as possible is called ______
A) exclusive distribution (B) intensive distribution (C) selective distribution (D) disintermediation
Problem 7)When Nestle jointly sells General Mills cereal brands in the markets outside North America, Its an example of a(AN) ________
A) vertical marketing system(B) administered VMS (C) conventional marketing channel (D) horizontal marketing system
Problem 8) A channel arrangement in which two or more companies at one level join together to follow a new marketing opportunity is called a horizontal marketing system
A) True (B) false
Problem 9) _____ are corporations that combine several different retailing forms under central ownership.
A) corporate chain stores B)voluntary chains (C) merchandising conglomerates (D) retail cooperatives
Problem 10) T.J Maxx and Marshalls are example of ____ either owned and run by entrepreneurs or division of larger retail corporations.
A) Factory outlet stores (B) discount stores (C) independent off price retailer(D) category killer stores
Problem 11) Ralph does not take title to goods. His main function is to facilitate buying and assisting in negotiation, for which he is paid a commission on the selling price. Ralph is a ______
A) Broker or agent (B) drop shipper (C) rack shopper(D) cash and carry wholesaler
Problem 12) _____ includes building good relations with the company's various public by obtaining favorable publicity, building up a good corporate image , and handling or heading off unfavorable rumors stories and events
A) personal selling (B) advertising (C) direct marketing (D) public relations
Problem 13) Under a ______ strategy the producer direct its marketing activities toward final consumers to induce them to buy the product
A) push (B) pull (C) promotion (D) marketing
Problem 14) Apple ran ads featuring real people who had recently switched from Microsoft Window -base PC's to Macs. Apple is using a ___ style of advertising execution.
A) slice of life (B) lifestyle (C)fantasy (D) testimonial evidence or endorsement
Problem 15) A freestanding insert in the Sunday edition of The New York Times containing a coupon offering $1 off Chock-Full-o-Nuts coffee is an example of ___
A) advertising (B) direct marketing (C) public relations (D) sales promotion
Problem 16) _____ is the interpersonal arm of the promotion mix
A) advertising (B) personal selling (C)sales promotion (D) direct marketing
Problem 17) 30-minute advertising programs for a single product are also known as _____
A) TV commercial (B)radio commercial (C) infomercials (D) spam mail
Problem 18) ______ involves using carefully coordinate multiple -media multiple stage campaigns
A) an integrated direct marketing campaign(B) TV marketing (C) an infomercial (D) E- mail marketing.
Problem 19) During the ____step of the selling process, the salesperson should know how to meet and greet the buyer and get the relationship off to a good starts.
A) approach (B) pre-approach (C) presentation (D) handling objections
20) Search engines, portals, e-tailers and dot.coms are example of ______ selling products and service directly to finals buyers via the internet
A) Click-and-mortar e-marketers (B) brick -and- mortars retailer (C) new -age business (D) click only marketers
Problem 21) One of the reasons many dot-coms failed is because their primary goals was to launch a(n) ______while the market was hot.
A) initial public offering (IPO) (B) glitzy web site (C) new web site (D) more retails outlet
Problem 22) Once a company has decided to venture into international markets it must next determine____
A) which market to enter(B)the best mode of foreign market entry(C) the global marketing programs (D)the political stability of the country
Problem 23) ______ involves no additional product development costs manufacturing changes or new promotion. But it can costly in the long run if product fails to satisfy foreign consumer
A) Product adaptation(B)straight product extension (C) product invention (D) communications adaptation
Problem 24) The wheeler -lea act was enacted giving the ___ power to regulate unfair or deceptive acts or practices
A) FCC (B) FDA (C) FTC (D)ADA
25) During the consumer movement of the early 1900's Ralph Nader appeared on the scene to the force many issue.
A. True (B) False