Read the following chapters given below and answer the following:
Chapter 1
1.Financial analysis for marketing decisions.
Chapter 2
2.Analyzing marketing problems and cases.
1. General Information/ Key History on the Company
2. a. Environmental Analysis-(The process of assessing and interpreting the
information gathered through environmental scanning.) see section 2 of
text
b. Porter Analysis (:see section 2 of text)
Marketing Strategy (Target Market)
3. Description of Product or Service Strategy
4. Pricing Strategy
5. Advertising and Promotion Strategy
6. Distribution and Logistics
7. Critique Ad/Website/ Social Media for Product or Service
8. Analysis of Major Competitors (S.W.O.T.)
9. Company S.W.O.T.
10. Company Financial Analysis (Financial Ratio Analysis and Discussion is
Required) see section 3 of text Future Trends which may affect product or service
12 Recommendations for the Future Conclusions one paragraph
13. References & Appendices (All items included in appendices must be referenced in the body of the paper.) ( a minimum of 12 to 15 references are needed)