Describe why environmental analysis is important

Discuss the below:


You will be asked to once again consider Comcast in answering to the following two requirements:

Why is it best for large organizations like Comcast to use both PEST and Porter's 5 Forces analysis in helping its leaders to understand their particular external environment? Make sure you demonstrate understanding of both analytical processes in your discussion and give clear, Comcast related examples to support your arguments.

Second, describe how the information obtained from the organization's macro-level external analysis might be used by an organization like Comcast in performing their SWOT analysis.

In short, what should an organization like Comcast be doing to analyze the external environment at the macro-level and how does that overlap with the organization's micro-level analysis efforts? Make sure you provide well-reasoned and well supported arguments.


For this SLP submission you will be asked to submit your second blog entry about another important aspect of the strategic management process and to provide examples based on current events pulled from recent articles from reputable sources (such as a major regional or national news source like the NY Times, Business Week, etc.).
Recall that the main article(s) for each of your blog entries must be no older than 4 months old. If you use an older article as your primary focal article, you will be asked to redo the assignment. You may, of course, use older sources to support your discussion but the current event article(s) serving as the main focus of your paper must be recent.

For your second SLP Describe why environmental analysis is important and find two recent articles that demonstrate how one or two organizations have reacted to a turbulent or competitive environment in a fashion which indicates they have leveraged their strengths, overcome weaknesses, taken advantage of opportunities, or successfully faced threats to maintain a competitive edge. What is/are the lesson(s) to be learned that you want your blog readers to take away from your analysis?

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