Discussion: Integrated Marketing Campaign Analysis
Find an example of an integrated marketing communications campaign (meaning the campaign synthesizes advertising, marketing and public relations). 1) Provide a link of the campaign, 2) Describe what IMC tactics were used (usually more than one tactics should be used for IMC campaigns), and 3) comment on the effectiveness of these IMC tactics.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.