Assignment:1
Fundamentals of Management
Directions: Sources must be cited in APA format. Your response should be a minimum of (1) single-spaced page to a maximum of (2) pages in length; refer to the "Assignment Format" page for specific format requirements.
Closing Case. "Laughing All the Way to the Bank". In addition, read some Dilbert cartoons in a book, newspaper, or online at www.dilbert.com.
1. What viewpoint is Adams expressing about work and careers? In your viewpoint, what impact did Adam's viewpoint have on his choice to leave a corporate job and become an entrepreneur? Explain.
2. What sources of information and expertise did Adams use in starting and developing his business? Did the start-up of the Dilbert cartoon follow the typical pattern of entrepreneurial start-ups? Why or why not?
3. Adams claims that his success is due primarily to luck and persistence; do you agree or disagree? Do you think his advice is helpful to potential entrepreneurs? Why or why not?
Assignment:2
Fundamentals of Management
Directions: Sources must be cited in APA format. Your response should be a minimum of (1) single-spaced page to a maximum of (2) pages in length; refer to the "Assignment Format" page for specific format requirements.
Closing Case. "Communicating the Truth about Smoking"
1. Describe the steps in the communication process that occur as ALF attempts to educate teens about smoking. Use specific examples from the case.
2. Show how ALF is using oral, written, electronic, and nonverbal communication. (40 points)
3. In your opinion, why is ALF successful when other organizations sending the same basic message are not? Is there anything ALF could do to increase its effectiveness?
Assignment:3
Marketing Principles
Directions: Sources must be cited in APA format. Your response should be a minimum of (1) single-spaced page to a maximum of (2) pages in length; refer to the "Assignment Format" page for specific format requirements.
Explain how the marketing of services differs from the marketing of products, including the four (4) marketing elements that distinguish services from products. Next, discuss six (6) ways that firms can help employees provide better service. Finally, explain the four (4) service gaps identified by the Gaps Model and list two (2) ways to overcome each of the four (4) service gaps.
Assignment:4
Marketing Principles
Directions: Sources must be cited in APA format. Your response should be a minimum of (1) single-spaced page to a maximum of (2) pages in length; refer to the "Assignment Format" page for specific format requirements.
Define Integrated Marketing Communications (IMC) and explain the goal of IMC. Also list and describe the seven (7) different components of the communication process. Lastly, discuss at least three (3) factors firms should use as marketing metrics to plan for and measure IMC success.