Marketing
"International Relationships" Please respond to the following:
• From the first e-Activity, describe the product of the business you researched, the company size, and how long they have been in business. Explain why you believe that the Export-Import Bank of the United States is an option for this company.
• Identify and discuss the legal and political challenges this business will face when it exports its product. Do you believe this business will face the same challenges when it imports goods that it needs in order to manufacture its products?
"Foreign Markets" Please respond to the following:
• From the second e-Activity, examine the results of company you selected. Do you feel that the search results positively or negatively affect the company's image? What recommendations would you propose for improving the search results and company website?
• From the second e-Activity, evaluate the different types of marketing approaches that can be used. Determine and describe what you believe would be the best marketing approach (trade shows, personal sales calls, product samples, others described in your reading) for the company you selected, and explain why you recommend this approach.