Ethics, Social Responsibility, and the Global View
Select a global company of your choice in the service industry. Using your selected global company as the subject matter, research the principles of marketing that impact this organization, and prepare an APA paper with the following:
• Describe the main line of business of the company.
• Name 4 of the countries in which the company operates.
• Explain in detail the implementation of the 4 Ps marketing mix concept by the company, including the following:
- Target market
- Product strategy
- Distribution strategy
- Communication strategy
- Pricing strategy
• Describe any differences observed in the implementation of this concept from one country to another.
Your report must include a reference list. All research should be cited in the body of the paper. In-text citations and corresponding references should be included in your paper. For more information on APA style, please visit the APA lab. The paper should be written in third person, which means that pronouns like "I", "we", and "you" are not appropriate. The use of direct quotes is strongly discouraged.
Your assignment should contain a cover page, an abstract page, and a reference page in addition to the body. The body of the paper should be 3-4 pages in length, starting with a brief 1-paragraph introduction and ending with a short conclusion. The entire submission will be 6-8 pages in length.
This is to be written about a global SERVICE organization only.
MUSt select a large global organization.
REMINDER: Use a service industry listed on the Fortune 500 list. This includes such industries as: package/postal delivery, airlines, financial services, banking, healthcare, telecommunications, hospitality (hotels), insurance, etc.
This excludes: retailers such as Wal-mart, petroleum manufacturers such as ExxonMobil, auto manufacturers such as Ford and computer manufacturers such as Apple. Using these companies will cause you to earn zero (0) points.