Assignment: Hospitality Marketing
1. List the TOP 10 hotel groups in the world and their brands.
2. Segment the hotel brands for each group by identifying the type of hotel. (e.g., luxury, midscale, economy, etc.)
According to the STAR report, hotels are segmented in the following class:
Luxury
Upper Upscale
Upscale
Upper Midscale
Midscale
Economy
3. Choose 1 hotel group. Describe the key difference of each hotel brand for that hotel group and identify which market segment each hotel brand targets toward to.
4. Select a hotel brand that you would like to work for the Marketing department (this should be from your summary above). Then do a search for a marketing department position for that hotel brand that most interests you and list the key responsibilities and requirements for that position.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.