Describe the changes that occurred in virtual communities

Question

TEXT BOOK: Schneider, GP 2015, Electronic commerce, 11th edition

MODULE 10 CHAPTER 6

REVIEW QUESTIONS

1. Describe the changes that occurred in virtual communities when the bandwidths available to Internet users increased.

2. When it was first started, many business experts were concerned that Facebook would never make a profit. In two or three paragraphs, describe how Facebook was able to generate revenue and outline at least one concern that an investor might have about its future profitability.

3. Some companies use a social networking strategy in which they avoid making direct advertising or brand statements. Outline the advantages of that strategy.

CASE STUDY C1 CRITICAL THINKING QUESTIONS

1. Visit the Lego Mindstorms Web site and identify features that are elements of the company's social networking strategy for this product.

2. Lego provides a minimal set of instructions with this product. Explain how a new user could learn how to build and program complex robots using the social networking elements provided by the company.

3. In this chapter, you learned how newspapers, magazines, and broadcasters are using their readers to create news items and stories. Outline at least five specific ways in which Mindstorms community members create value for Lego.

Answer 1

Please read and review the chapter of the textbook Schneider, GP 2015, Electronic commerce, 11th edition. Review the information and address the following questions. 1) Illustrate the changes which occurred in virtual communities if the bandwidths accessible to Internet users increased. 2) If it was first started, most of the business experts were concerned that Facebook would never make a profit. In 2 or 3 paragraphs, illustrate how Facebook was capable to produce revenue and outline at a minimum of one concern that an investor might have concerning its future profitability. 3) Some of the companies make use of a social networking strategy in which they avoid making direct advertising or brand statements. Summarize the merits of that strategy. 4) Visit the Lego Mindstorms website and recognize features which are elements of the company's social networking policy for this product.