Assignment: Stakeholder Management in Organizations
To prepare for this assignment read the case study "Aetna Inc.: Managing Inherent Enterprise Risks Through Stakeholder Management." Prepare a 2- full pages paper that addresses these items:
• Describe the stakeholder management approach of the organization before the issues arose.
• Which of the three concepts of stakeholder management was most closely aligned with that approach?
• Describe the stakeholder management strategy that was devised to combat the negative perceptions of the organization. In what ways did the approach change?
• Do you think the new stakeholder management strategy of the organization better supports its responsibility to its constituents? Why? How?
Response includes three ways in which the stakeholder management approach supports the strategic objectives of the company.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.
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