Assignments:
Please respond to the following questions:
1. Identify a product for which packaging adds value and describe how that value is added for the consumer (other examples than what the text provides). Identify a second brand for which the organization uses the packaging to distinguish the brand at the point of purchase from its competitors.
2. Select 2 brands that serve the same market (others than what were discussed in the chapter). Using print advertising scanned in, screen shots, or stills from commercials, assemble supporting material that helps you describe what each brand stands for and how consumers view each brand. Is one brand better than the other based upon this evidence? Why or why not?
3. Find 2 products you are familiar with that are also sold internationally. What differences in exist in those products internationally in an effort to meet the needs of consumers in other markets?