Describe chick-file-a marketing strategy



Source: LaRoy, G. (2013). Chick fil A Eat Mor Chikin Except on Sunday. Retrieved from

This video summarizes the marketing strategy of Chick-fil-A®, the second largest quick-service chicken restaurant chain in the United States, based on sales ($1.975 billion in 2005). It operates over 1,250 restaurants in 37 states and Washington, D.C. Its 2005 performance marks the 38th consecutive year of system-wide sales gain.

After watching the video please, answer the following case questions:

1. Describe Chick-file-A marketing strategy?

2. How would you describe Chick-fil-A's positioning strategy?

3. Is Sunday closing a competitive advantage for Chick-fil-A? Explain.

4. Should other retailers consider closing on Sunday? Why? Why not?

5. Describe the company's marketing mix along with the 4 Ps.

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Marketing Management: Describe chick-file-a marketing strategy
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