Assignment: Data Gathering and Analysis
For this assignment, you will examine the use of qualitative data for a business scenario.
Review Cooper and Schindler's 2008 article, "Starbucks, Bank One, and Visa Launch Starbucks Card Duetto Visa," located in Resources, and address the following components in your assignment:
• Answer discussion questions 2 and 4 at the end of the case.
• Describe any ethical issues that should concern Starbucks about this initiative.
• Summarize the use of qualitative data to support business decision making. Consider different types of qualitative data collection and analysis methods and the ways in which they can support business decision making and strategies.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.
Attachment:- Starbucks-Duetto-Visa.rar