Questions:
1. Question : Describe a value proposition and provide an example. How important is value to the consumer?
2. Question : How would you describe relationship marketing? Why are these relationships so important to successful marketing?
3. Question : What are the similarities and differences between holistic marketing and integrated marketing communications?
4. Question : Describe Michael Porter's value chain model. What makes this an effective approach?
5. Question : What key elements should be covered when writing a good mission statement? What is the purpose of a mission statement?
6. Question : What is the difference between primary and secondary research methods? Provide an example of how each of these could be used.
7. Question : Write out two different examples of closed-end questions you might use for a market research survey.
8. Question : Putting surveys aside, what other market research methods could be used to gather data? Please describe at least three.