Marketing:
• Choose an area (city or town with which you are familiar).
• Research the area's demographics and psychodemographic profile, utilizing such websites as the Census Bureau and Nielsen's' Prizm.
• Write a paper of approximately 250 words that addresses the following questions:
o Based on the information, what type of service or retail business opportunity do you think your area would be most interested in having and why?
o What are the factors in the external environment (e.g., demographics) that help to define the target market for the selected product?
• Include the source information from the website used.
• Format your paper using the West Writing Style Handbook guidelines.