Discussion board:
Primary Task Response: Within the Discussion Board area, write 300-400 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas.
Discuss the following:
• What are 2 demographic and 2 psychographic characteristics of the customer who you think would be interested in purchasing the brand's products?
• Define the customer buying process. Why is it important to understand this process when deciding how to capture the customer's attention?
• Are there ethical considerations that will shape development of your message to the target market? How might ethical standards and social responsibility of a company (and brand) affect the buying process?
Responses to Other Students: Respond to at least 2 of your fellow classmates with at least a 100-word reply about their Primary Task Response regarding items you found to be compelling and enlightening. To help you with your discussion, please consider the following
questions:
• What did you learn from your classmate's posting?
• What additional questions do you have after reading the posting?
• What clarification do you need regarding the posting?
• What differences or similarities do you see between your posting and other classmates' postings?