Define and explain franchising


Assignment:

From a franchisor standpoint, seeking to expand the business by appointing qualified franchisee candidates is among the most important strategic decision. Thus, choosing the best qualified candidate(s) is crucial to success. As a prospective franchisee, determining your own suitability to becoming a successful franchisee requires honest, self-examination of your management skill sets.

Define and explain "franchising." (170 words needed)

Why is franchising gaining appeal as both a means of employment and entrepreneurial expression? (170 words needed)

Consider Table 4-4 and explain what this table reports concerning the priority of franchisee qualifications. (170 words needed)

Explain why you agree or disagree with this report. (170 words needed)

Franchise ownership attracts candidates with diverse backgrounds and skill sets. What five "people groups" over the next ten years are expected to become franchise owner operators?

(170 words needed)

For each group, explain their reasons for doing so. (170 words needed)

Compose a thoughtful 1,000-word essay in APA format, using 12pt Times New Roman font, double-spaced, 1" left and right margins. Late submissions will not be accepted.

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Marketing Management: Define and explain franchising
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