Customer-centric marketing


1. Based on the Case Study information below and what you have learned; define 5 strategies that The Rock can implement to become more Customer -Centric.

2. Define customer life time value and demonstrate how understanding this concept can help The Rock better meet the needs of their customers and expand their business.

3. Customer-Centric Marketing addresses innovations and the future of CRM. Based upon what you read in these chapters and how you have observed other companies using technology how might The Rock can innovate and meet their goals?


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Business Management: Customer-centric marketing
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