Retail and Services Marketing: Module Assessment
Word Limit: 2000 words.
Following your initial study of the nature and role of retail and the global environment in which it operates you are required to respond to a series of short answer questions, drawing on your own independent research.
Understanding Retail Marketing:
Within the time constraints outlined by your tutor, please respond to the following 3 short answer questions. It is expected that you will use examples throughout your answer.
1. There has been a significant rise in e-tailing in the last 10 years within the western countries; however e-tailing is still in an infancy stage in other parts of the world, critically evaluate this statement in regards to high street retailers.
2. Provide a critical review of this statement. "Retail internationalisation is much more than the opening of stores abroad".
3. Critically evaluate how store design and store merchandising can lead to customer satisfaction and loyalty for kids clothing retailers.
Notes to Candidates:
o Clear references and appendices should be used.
o A report consisting of 2000 words will be required to support your answer.