Case Scenario:
The CEO of your company, Mr. Gilbert, has explained to you that the board is excited to hear your latest plans for the company's new revolutionary product/service. The board, which is made up of the top executives and owners, has put a lot of money into the creation of the new product/service, and the members not want to push the product/service into the market without knowing and discussing each individual detail involved. With that in mind, Mr. Gilbert explains to you that the board has requested that you prepare a report discussing and explaining the market for which the new product/service will be implemented.
For this assignment, you must submit a report in which you discuss and explain the market at which the new product/service will be implemented.
1) Briefly explain the new product/service you created.
2) Approach the creation from an entrepreneurial prospective as if you are launching the new product/service without the company's support.
3) Explain the market at which the new product/service will be implemented.
4) Make a case for the new product/service that clearly states the need in the market.
5) Explain the pain felt by the customers and the solutions the new product/service will deliver to them.
6) Identify the industry, and cite data on its state and growth.
7) Research the market, and provide data on its size, growth, and so forth.
Reference all sources using the appropriate APA citation style.