Assignment: Product Promise And Guarantee
Length: 1,400 words
Key Assignment
Part 1
Develop your Customer Satisfaction and Product Guarantee Plan for the product that you selected in Unit 1.
Your plan will include the following:
• Section I: Company and Brand Information
• Section II: Product Pitch Script
o This section will optimize the perfect pitch for selling your brand.
o It includes features and benefits of the product.
• Section III: Cross-Selling and Promotional Opportunities
o This section will examine and recommend 2 complementing products for your brand, relevant to the customer's lifestyle, to build brand awareness and loyalty.
o Develop 1 promotional campaign for selling these complementing products.
Part 2
Prepare a Product Promise and Guarantee Section for your plan based on your research and experiences throughout Weeks 1-4. Add this information as Section IV of the plan.
Final Key Assignment Sections
• Section I: Company and Brand Information
• Section II: Product Pitch Script
o This section will optimize the perfect pitch for selling your brand.
o It includes features and benefits of the product.
• Section III: Cross-Selling and Promotional Opportunities
o This section will examine and recommend 2 complementing products for your brand, relevant to the customer's lifestyle, to build brand awareness and loyalty.
o Develop 1 promotional campaign for selling these complementing products.
• Section IV: The Product Promise and Guarantee.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.