STRATEGIC ANALYSIS OF A COMPANY - DHL EXPRESS
Written report of a strategic analysis of a company / organization to be decided upon in agreement with the module organizer. This should be based on the students' original research and use models / frameworks that have been taught during the course of the module, found in course / supplementary texts / academic journal articles
You can chose any International company EXEPT: Google, Honda, Apple, Virgin, Coca Cola, Procter & Gamble's, Motorola, Birds Eye
Please note the emphasis is on applying the models and frameworks (covered in the lectures, or using your own research). Please note that you are not expected to discuss or critique the frameworks in the assignment, more just apply them. If you are using frameworks not covered in the lectures, please cite the source.
Please note that this is a suggestion only and you may adapt your submission accordingly.'
Please find the following struture guideline for the individual assignment as mentioned in class.
• Executive summary
• Brief case history
• Data and methods - How do you go about doing research/collecting data (e.g. have you interviewed people? Have you gathered information from secondary data sources)?
• Strategic analysis (Please be selective and critical in using frameworks).
• Strategic recommendations for the future.
Some of you have asked for a definitive list of strategy models that can be used in your assignments. There is no definitive list, but suggestions of models that can be used are resources/capability mapping (the RBV lecture), strategic groups analysis (the industry analysis lecture), GE/McKinsey & Ansoff matrices etc. Have a look at the lecture notes, the Grant text book, and Mintzberg's Strategy Safari.