Assignment:
Research Paper
Promotion is one variable of the marketing mix. Sellers communicate information about their products and services in order to influence customers' attitudes and behaviors.
Select one industry from the list below, and conduct research about strategies that companies in the industry use to promote their products or services. In your report, include communication channels the companies use. What are their promotion objectives? How and why are the promotion strategies of the companies effective or not effective? Compare and contrast promotion strategies between a couple companies in the industry.
Please select one of the industries listed below, and search for information about the promotion strategies of a couple companies in the industry.
• Soft drink
• Fast food
• Snack
• Hotel
• Restaurant chain
• Cell phone
• Computer tablet
• Banking
• Insurance
• Automobile
• Airline
• Entertainment
• Magazine
• Hair products
• Cosmetics
• Personal care products
• Dental care products
• Medicine
• Department store
The Research Paper you submit must meet the following requirements:
• Tell briefly about the industry and companies in the industry
• Be at least two pages in length.
• Identify the main topic/question related to
• Use APA style for citing paraphrased and quoted material
Format your paper using APA style. Use your own words, and include citations and references as needed to avoid plagiarism.
APA Guidelines
CSU requires that students use the APA style for papers and projects. Therefore, the APA rules for formatting, quoting, paraphrasing, citing, and listing of sources are to be followed. A document titled "APA Guidelines Summary" is available for you to download from the APA Guide Link, found in the Learning Resources area of the myCSU Student Portal. It may also be accessed from the Student Resources link on the Course Menu. This document provides links to several internet sites that provide comprehensive information on APA formatting, including examples and sample papers.