Global Business Plan:
Problem 1: Determine the marketing mix specific to your selected global product/service. Explain your choice of marketing mix. Prepare a marketing plan that addresses product modification, pricing, promotional programs, distribution channels, and e-business in your chosen country. Include market indicators and trends for your product or service.
Problem 2: Create a budget and financial overview for your global venture. Prepare a financial analysis in terms of currency risk management and financing of your global operation. Discuss what financial organizations and resources you would use to achieve your global expansion. Use the following financial overview process:
A) Determine financial health of country selected
B) Determine potential domestic and international sources of financing for project.
C) Determine investment levels within assumed timeframe.
D) Estimate budget percentages.
E) Process profits and repatriation of funds
F) Outline most favorable financial structure.
Problem 3: Examine operational feedback and command/control mechanisms for your global venture. Include a suggested organizational chart.
Problem 4: Evaluate various exit strategies, such as divestiture of assets, handing over to joint venture partner, diversification, or shutting down operation, and contingencies for your global venture.
Problem 5: Make recommendations to the viability of your business plan.