Assignment
For this assignment, you will put yourself in the role of a CEO and create some strategies and an execution plan to achieve your proposed strategies.
Here is your scenario:
You are the CEO for Grocery Excellence---a company that is a manufacturer of refrigerated cases for grocery stores.
Create a formal strategy statement and execution plan for the following company objectives:
Select 3 from the list below.
• Expand your company customer base from just the East Coast to the rest of the United States.
• Increase your profit margin 10%
• Increase your sales volume by 15%
• Improve corporate image and reputation and brand awareness
• Lower manufacturing production costs/overhead.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.