Assignment:
Campaign Ad Instructions
For this assignment, you will need to create an election campaign. Other classes will be voting for you! Your job is to create a video and a print ad campaign that will end up getting you elected.
The Scenario
Read Colorado Governor Jared Polis' (D) 2019 State of the State address below. After reading, complete the question matrix below the speech.
We are here to boldly forge a new path into the future. To make change work for us, rather than against us.
It's true that our economy is strong. From agriculture and outdoor recreation to aerospace, bioscience, energy, and cannabis, we've watched industries succeed and create jobs.
We've become a model for how we can put politics aside and work together.
But, despite all of our progress, far too many people are either barely getting by, or falling behind.
Our administration's mission and mandate from the voters begins with tackling the everyday challenges that Coloradans face because of the rising costs of living:
? Providing every single child with quality early education;
? Finally lowering the outrageous cost of health care;
? Creating good-paying jobs in the clean-energy sector that can never be outsourced; and
? Achieving true tax reform that reduces taxes for hardworking Coloradans instead of giving breaks to special interests while forcing families to pay more.
Together, we're going to build an economy where Coloradans from all walks of life don't just get by, but thrive...
Whether it's the small business owner in Eagle County whose health care costs are threatening their Colorado dream...
The rancher in Fort Morgan whose livelihood is threatened by drought...
Or the parents struggling to pay $400 a month for kindergarten tuition in Douglas County.
To these Coloradans across our state, I want to say: our administration will work tirelessly to make our state work better for you - so that you can earn a good living and share in our special way of life. And I know that this Legislature will do the same, because every single one of us wants to see every single Coloradoan succeed. A Colorado for all.
Part of what defines our Colorado way of life are the values that we live by - values like equality under the law, honesty, the sanctity of basic human rights, and a free market for exchange of goods and services. We see the erosion of these values in some quarters of our nation today - which makes them all the more precious.
Here in Colorado, we treat each other with respect. We reject efforts to intimidate immigrant families, or tear children from their parents' arms. We don't tolerate bigotry or discrimination of any kind. And we don't accept hostage-taking as a form of governance.
Attachment:- Political Ad Analysis.rar