Principles of Marketing
Assignment: Situation Analysis
A company self-examination. What are we known for? Who do we want to become?
In this assignment, you will create a Situation Analysis for one of the following companies / brands: Fiat Chrysler, Amazon.com, or Google.
Each of these three companies (Fiat Chrysler, Amazon.com, and Google) has been through numerous changes in recent years. For this assignment, select only one company / brand. Use the information listed, as well as your own knowledge and research, to complete the provided situation analysis template. Additional research should include the use of the company's Website, the course textbook, and other online sources.
Click here to download the required template.
Submit the completed template via the Assignment 2 submission link.
*Remember to only select one brand from the options below (click on Option A, Option B, or Option C to view each available brand).