Create a simple user/uses segmentation grid of your customers. Label the horizontal axis Users and label the vertical axis Uses.
Now, add to the grid (in different color font) new uses for your product/service for current customers. And, add to the grid (in different color font) some possible new users for your product/service.
Create grid using MS Word.(Plese provide a briefexplanation about the Grid)
Product/Service: insurance / Insurance agency