Assignment:
Using the retail establishment you have chosen for the term project, create a promotional plan. The plan should include at least three (3) of the following five (5) areas:
1. Public Relations
2. Advertising
3. Personal Selling
4. Direct Marketing
5. Sales Promotion.
Please be specific about your plan. For example of your promoting a supermarket, please include an actual ad, stating which newspaper and/or social media website(s) (e.g.: Facebook, Pinterest, Twitter) you will be using and the reason for using them.
Your grade will be based on the following:
o Creativity
o Choice of the correct combination of promotions to effectively target your market and showcase the retailer.
o Final presentation of promotional plan (includes spelling & grammar)