Create a plan for negotiation and generate alternatives


Compare and contrast

In this module, you learned the importance of planning prior to entering the negotiation waters. In order to stay afloat during the process, you need a strong plan of action and the ability change direction when the tide changes. Keeping with a nautical theme, your assignment will center on purchasing a boat from Captain Bob's Boat Emporium. You spent months searching for the perfect boat and located it at Bob's. The price of the boat is currently $25,000, which based on your research is about 15% higher than the Fair Market Value. In a few days you are meeting with Randy, a salesperson from the store.

In your paper for this week you will address the following:

1. Compare and contrast, then select the appropriate approach that you should take for this situation: distributive versus integrative.

2. Create a plan for negotiation in which you address the following:

1. Define the interests of both parties

2. Identify your limits

3. Generate alternatives

4. Set a target price

5. Analyze the other party

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Marketing Management: Create a plan for negotiation and generate alternatives
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