Need a full plan of IMC Plan for this company described bellow
1Click - Business Consultant Service
Executive Summary
1Click is entrepreneurial venture. It is a business consultant service that works with client on strategy, planning and problem solving and help clients develop business skills and knowledge. These topics range from designing a business model or marketing plan, to determining which marketing techniques to use and how to use them. Therefore, it helps the business to improve their management skills by offering training in different aspects
Our consultant services will differ in some aspects compared to others which will be our competitive advantage. We will do work based in individual project as current consultant companies do. Therefore, our competitive advantage will be creating a yearly subscription specifically design to fit small and startups businesses. This means the business pays a certain amount of money for the whole year and this amount is determined after evaluating the business goals and objective for the year ahead. As small businesses and startups would have some financial difficulties, we will have the payment divided over the year in order to make it easy for client to pay and do not feel the hustle. We will have those subscribed client as our first priority, providing them quick response in urgent time, adjust strategy if needed in order to achieve the targeted goals. Working with client side by side to help them raise up in the competitive market mainly our ideal advantage over others. Subscribed clients will have priority in every event as well as access to materials to learn skills. As this idea helps our client as we work closely with them for the whole year, it also helps our business to be stable as long as we have subscribed clients every year.
As the technology is part mostly of aspects of the businesses nowadays, the 1Click is kind of referring to technology use in our business.
1Click represent the willingness of the company to respond to its client as quick as possible and it represent the use of advance technology we will be using to help us fulfill clients demand including online services. It will be very convenient for client to access our cases and example online including learning skill materials.
The word 1Click colors, green will be the color of the 1 and click will be blue color. I choose those two color precisely after reading their meaning. Green will represent the green energy as we help businesses grow, we will help them to be green for sustainable environment. Blue color symbolizes the trust, protect client information in order to create long term relationships, loyalty as we prioritize our subscribed clients and devote our company for them first. The blue color also represent wisdom, confidence, intelligence and truth.
All in all, everything is design to send a message that 1Click is reliable and convenient company that clients can trust us and let us help them grow their businesses.