Create a marketing strategy based on this position in the


Refer back to the brand chosen for the Week 1 assignment. In 700- to 1050-words:

Identify where the brand is in the product/brand life cycle (introduction, growth, maturity, decline) and support your position with specific examples and research.

Create a marketing strategy based on this position in the life-cycle:

Identify appropriate marketing tools.

Assess challenges and opportunities as they relate to its niche, competition, and position in life cycle.

Cite all sources according to APA formatting guidelines.

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Marketing Management: Create a marketing strategy based on this position in the
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