Question1. Explain corporate identity in marketing.
Question2. Explain corporate identity in the Sociological sense.
Question3. Explain corporate identity from Organizational viewpoint.
Question4. Why do you need to describe your brand?
Question5. The brand must be defined according to 8 dimensions? List them with concise explanations.
Question6. What is the differentiation between brand portfolio and brand architecture?
Question7. List all the ten levels for analyzing a brand architecture strategy. Give a concise explanation for each level.
Question8. How do you define a well designed Mark? List six concepts with a concise explanation.