Assignment:
Learning Team
Marketing Strategies Proposal
Kudler Fine Foods is a gourmet grocery store that prides itself on customer service. As a growing enterprise in a competitive market, Kudler Fine Foods wants to create a marketing campaign to improve and maintain long-term customer loyalty.
Resources: Kudler Fine Foods virtual organization, student website, University Library
Write a 1,050- to 1,400-word proposal in which you recommend marketing strategies and tactics based on the market research collected for Kudler Fine Foods. Use the Virtual Organization link on the student Web site to access additional company information on Kudler Fine Foods. Address the following in your proposal:
• Analyze the market research data sets contained in the Kudler Fine Food's Market Research Results located on the student website.
• Convert the data sets into marketing information.
• Identify any trends that exist in the data for the most recent marketing surveys.
• Recommend marketing strategies based on the marketing information and identified trends.
• Present the data using descriptive statistics.
Format your proposal consistent with APA guidelines.