Considerations for New Products and Unique Marketer Challenges
1. What should a company consider when attempting to develop a new product? Can you think of some new products that have failed? What do you think were the causes of this failure? How would you have handled the product launch differently?
2. Why do services pose unique challenges to marketers? How important are customer expectations in regard to managing and maintaining service quality? How important a role does employee or staff satisfaction play in the management of service quality?